Childcare Advertising is one of the best ways to get more families to enroll in your daycare. Online marketing is budget-friendly and allows you to expand your reach beyond local parents who already know about your childcare center through word of mouth.
Affordable Childcare Solutions for Working Parents – Book Today
Before parents decide to bring their children to your child care center, they typically research options in their area. This includes visiting centers, talking to friends and family, and looking at online reviews. It’s important for daycare marketing to be consistent with your messaging across channels so that prospects can easily find the information they need.
Social media and email newsletters are free, effective methods of spreading the word about your business. In addition, you should try to get as many local citations as possible. These are listings of your name, phone number and address on other websites. According to BrightLocal, the average local business ranking on the first page of Google has 81 citations. Creating these citations can be a time-consuming process, but it’s an important part of your child care marketing strategy.
For paid ads, you need to be specific in your targeting. If you cast too wide of a net, your ads may be shown to people who have no interest in your program. Adding negative keywords to your campaign helps to narrow your audience and push Google to show your ads only to people who will be interested in becoming your clients. This may cause your ad clicks to decrease, but it’s necessary for a successful childcare advertising campaign.