Man Week Internet How to Choose an Email Verifying Tool

How to Choose an Email Verifying Tool

Email validation is an important part of email marketing, as it ensures that you are sending emails to people who want to hear from you. Invalid or fake email addresses result in high bounce rates, and can negatively affect your sender reputation and overall campaign performance. This is why it is crucial to use an email-verifying tool that ensures the accuracy of your data before you send your next email campaign.

The Best Email Verifying Tool for Accurate Email Validation

The best email verification tool should go beyond syntax and format checks to ensure that the email address actually exists and can receive emails. This is accomplished by performing an SMTP handshake with the server and simulating sending an email to check for validity, while also checking whether the domain, mail server and account exist. It is also a good idea to choose an email verifier that can detect disposable and temporary addresses, which are often used for one-time only events or signups.

Real-time validation of email addresses helps to ensure that you are collecting only high-quality data and removing inactive or invalid email addresses from your list before they can cause a hard bounce. This improves deliverability, reduces costs and enhances your reputation as a trustworthy business.

It is recommended that businesses should run a batch cleanse of their database at least once every six to twelve months. This can help to improve the quality of the email data and improve deliverability, which can result in better engagement and conversions for your campaigns.

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