Until recently creating interactive tools was something that required substantial resources, time and knowledge. However, thanks to a number of new tools inbound marketers on any budget can use to create remarkable content that Google rewards with top search rankings. These tools allow marketers to create interactive videos, infographics, quizzes, calculators and much more.
By using interactive tools, brands can capture leads, increase engagement and provide a personalised experience for their target audience. Thoughtfully designed, this type of interactive content can delight, surprise and nudge users towards conversion by providing them with more information that is relevant to their needs.
Interactive tools can be used across a variety of marketing channels, from social media to websites and emails. They can be used to generate excitement, capture data or encourage user actions such as sharing, registering or buying. This can also be done with traditional video content such as interviews and webinars by adding interactive elements like quizzes or polls to increase the audience’s participation and engagement.
While the effectiveness of interactive content depends on a number of factors, it is clear that these tools can be used to increase website traffic and boost conversion rates. This is because, in addition to their ability to grab and hold the attention of a target audience, interactive tools also encourage people to stay on a page longer by presenting more information that is of interest to them.
One of the main benefits that interactive tools have over static text is their ability to cater for different learning styles. For example, an auditory learner may be more interested in a live webinar or watch party format that allows them to listen and share their thoughts aloud; while a visual learner might be excited by image sliders that show a representation of their quiz answer options. Similarly, hands-on learners will love the format of interactive games or cheer meters that require some form of physical interaction.
This is especially important in e-learning as it can help learners gain a deeper understanding of the subject matter. Interactivity can also be used to improve learners’ motivation and engagement in their studies by encouraging them to make decisions and solve problems on their own, rather than having a tutor dictate the material to them.
Another advantage of interactive tools is their ability to collect data and feedback, which can be used to further inform a company’s strategy. For example, a quiz can be used to gather insights about a customer’s knowledge of a topic or product, and this data can then be used to tailor future training programmes to the individual.
There are a wide range of interactive tools available to companies, from free apps that let them build simple quizzes to more complex platforms that can be integrated into existing presentations. These include Pinpoll for polling and one-to-one personalization, Zembula for interactive quizzes and forms, and iSpring Suite for creating versatile digital learning materials.